Fortune’s Profile on “I Will Teach You To Be Rich” author Ramit Sethi

Profile by Mina Kimes.

He is Generation Y’s favorite personal finance adviser. His message: Motivation isn’t enough. Develop a system, and get over yourself.

Sethi comes off as dry, direct, and as a bit of a jerk, which might be exactly what you want in someone teaching you how to better handle money.

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