Bobby Caldwell Isn’t Black

Before there was Rick Astley, Bobby Caldwell was often mistaken as a black male. This was perpetuated to ensure airplay on R&B format radio.

In order to ensure significant airplay on the African American-dominated R&B radio format of the time, Caldwell’s management took certain steps — such as portraying the artist only in silhouette on the cover and in advertisements — to hide the fact that he was white. The secret was, for obvious reasons, shattered by his first live appearances

Also, he was huge in Japan.

Check out What You Won’t Do For Love – it’s baby-making music.

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